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16 to 18 May 2012
Lisbon, Portugal
Terry Ma
Terry Ma is an Associate User Experience Director at LBi London, UK. She has over 10 years experience delivering user experience solutions for financial institutions, global consumer brands, telecommunications and utilities companies. These clients span globally across Europe, the Middle East and Asia.   

She is very keen on seeing the development and growth of the digital space within Asian markets and how to cater solutions to fit their cultural and technological preferences. You can find her on twitter @terryhma

Terry Ma


Navigating the Digital Spice Route - Experience principles to bridge Western user experience with the rest of the world

Current experience design principles are very much focused on the European / American’s trend and needs. With the increasing demand from the Middle Eastern and Asian markets, the experience principles will lay out the foundation a UX professional will need to consider when building digital experiences that are truly global.

The growth of the Internet has been expanding rapidly, breaching new audiences with their own unique customs, languages, and practices. Are we prepared to cater to the 3 billion or so new users logging online? Using the Internet as a digital spice route to connect to these emerging markets, we will consider key experience principles when creating websites, mobile experiences etc when catering to these audiences on a global scale.

With increasing demand from the eastern markets, we need to revaluate how we create digital experiences that accommodate eastern audiences.  This presentation will be drawing on my years of experience as a Chinese UX practitioner, with projects designing user experience solutions for high profile European, Middle Eastern and Asian clients along with an in-depth understanding of the difference between Western and Asian customs and thinking processes.

By analysing and studying the customs and needs of these emerging markets can we tailor a digital experience that is truly global. We will be analysing facts and figures, along with technological trends that will play a significant roll in these markets. Using this understanding, we will walk through the key principles that will help us navigate through the digital spice route.

Wednesday, 16 May @ 14:30-14:50
20 minutes
Room 1

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