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16 to 18 May 2012
Lisbon, Portugal
Tal Florentin
Tal Florentin has been mastering the art and methods of target audience analysis and Persona profiling. He believes that understanding people is the secret recipe for a winning product. Florentin is the founder of Usersbox – the first online Persona Profiling platform, and the CEO of UX Vision, a leading strategic user experience firm.

He has been leading the UX analysis and design of more than 80 products, including the 888 Poker platform, the winner of the 2011 Best Poker Operator award and the 2012 Best Online Game award. His book 'The User Experience – When Users Meet Products', was published in Hebrew a few months ago, and soon will be published in English.

Tal Florentin


The Skewered Box Method of Persona Profiling

As personas become a commonly used method for user research, it's time to have a method that will guide us through the process. The Skewered Box model will take you step-by-step and help you make sure that your personas map the target audience correctly.

Attendees at this session will:

Wednesday, 16 May @ 14:00-14:20
20 minutes
Room 1

Our Sponsors and Supporters

Platinum Sponsors:
Microsoft 23 Video
Gold Sponsors:
ZON UXPin Anacom
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor

Silver Sponsors:
Moo - We Love to Print Rosenfeld Media O'Reilly Pearson Publishing Morgan Kaufmann - Elsevier Wiley
Balsamiq Studios Loop11 - Online, Unmoderated User Testing Goplan Survs - Asking for you invoic€xpress
Silver Partners:
Waterdog Mobile
Media Sponsors:
Johnny Holland
UX Magazine

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