Tal Florentin - UX Lx: User Experience Lisbon

This is an archived version of the 2012 edition of UXLx. The current event website is at www.ux-lx.com

16 to 18 May 2012
Lisbon, Portugal

Tal Florentin

Tal Florentin has been mastering the art and methods of target audience analysis and Persona profiling. He believes that understanding people is the secret recipe for a winning product. Florentin is the founder of Usersbox – the first online Persona Profiling platform, and the CEO of UX Vision, a leading strategic user experience firm.

He has been leading the UX analysis and design of more than 80 products, including the 888 Poker platform, the winner of the 2011 Best Poker Operator award and the 2012 Best Online Game award. His book 'The User Experience – When Users Meet Products', was published in Hebrew a few months ago, and soon will be published in English.

The Skewered Box Method of Persona Profiling

As personas become a commonly used method for user research, it's time to have a method that will guide us through the process. The Skewered Box model will take you step-by-step and help you make sure that your personas map the target audience correctly.

Attendees at this session will:

Get a quick preview of how persona profiling is done nowadays
Meet a step-by-step method that will allow the definition of the correct personas
View a quick case study of using the method and get to know its benefits

Wednesday, 16 May @ 14:00-14:20
20 minutes
Room 1

Talk

The Skewered Box Method of Persona Profiling

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