This is an archived version of the 2012 edition of UXLx. The current event website is at
Login on
UXLx Live
Arrange meetups
and post jobs.
16 to 18 May 2012
Lisbon, Portugal
Peter Morville
Peter Morville is a writer, speaker, and consultant. He is best known for helping to create the discipline of information architecture. His bestselling books include Information Architecture for the World Wide Web and Ambient Findability. Peter's latest book, Search Patterns: Design for Discovery, was published by O'Reilly Media in 2010. He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel.

His work on user experience strategy and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy. He blogs at

Peter Morville


Cross-Channel Strategy


While the world waits for Web 3.0 and The Singularity, the real action has already begun. It's called the intertwingularity. It's an era at the crossroads of ubiquitous computing and the Internet, a place where information blurs the boundaries between products and services to enable cross-channel, multi-platform, trans-media, physico-digital user experiences.

We buy a Wii to get in shape. We read books and newspapers on Kindles. We unlock car doors with iPhones that double as GPS navigation devices. And, we order online for in-store pickup. Increasingly, people expect to be able to interact with products and services when and where and how they want — and that's not always on your website.

The future of design is everywhere. Customer journeys encompass a growing array of physical and digital touchpoints. In response, user experience practitioners must design for holistic, integrated experiences that bridge multiple platforms, channels, and devices.

In this interactive workshop, Peter will provide specific tools and recommendations for designing for the full experience lifecycle across channels and touchpoints.

Topics covered will include:

You will leave the workshop ready to integrate cross-channel strategy and design into your toolkit, ensuring a more holistic and satisfying experience for your users and customers regardless of where they are interacting.

Wednesday, 16 May @ 9:00-12:30
180 minutes + 30 minute break @ 10:30-11:00
Auditorium II



The Architecture of Understanding

Peter Morville's User Experience Honeycomb, one of the most popular visuals in our discipline, encourages us to go beyond usability by creating products and services that are also useful, desirable, findable, accessible, and credible.

Now, for the first time, Peter explains why we must go further by creating "architectures of understanding" -- and why designing for insight and inspiration is in the best interests of our firms, our users, and ourselves.

Friday, 18 May @ 9:10-9:50
35 minutes
Auditorium I

Our Sponsors and Supporters

Platinum Sponsors:
Microsoft 23 Video
Gold Sponsors:
ZON UXPin Anacom
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor

Silver Sponsors:
Moo - We Love to Print Rosenfeld Media O'Reilly Pearson Publishing Morgan Kaufmann - Elsevier Wiley
Balsamiq Studios Loop11 - Online, Unmoderated User Testing Goplan Survs - Asking for you invoic€xpress
Silver Partners:
Waterdog Mobile
Media Sponsors:
Johnny Holland
UX Magazine

TAP Portugal AHP - Applications and Hosting Provider Tryp Oriente Raio Filmes Axure - See it happen Optimal Workshop - Make it Easy Samsung Talkdesk Tekever