This is an archived version of the 2012 edition of UXLx. The current event website is at
Login on
UXLx Live
Arrange meetups
and post jobs.
16 to 18 May 2012
Lisbon, Portugal
Marcio Leibovitch
Marcio Leibovitch is a User Experience Designer with 19 years of professional experience in planning, designing and developing interactive products that are both user-friendly and business-driven. Since he joined Yu Centrik in 2005, he has taken part in a number of design and evaluation projects for major players in the Canadian industry including telecommunications, entertainment, health, financial and governmental organizations.

Marcio is an electronic engineer with a degree from PUC University in Rio de Janeiro, Brazil and had previously worked for companies like Michelin and, the Internet branch of Globo Network, the largest media conglomerate in Latin America.

Márcio Leibovitch


Being the last, being the best: a mobile odyssey

This is a story about how a group of quick decision-makers handled being late-to-market by creating a fast-paced project which retained the user focus necessary to create a great mobile experience.

The National Bank of Canada was the last bank in the country to offer a mobile website and iPhone application to its customers. In only six months, a team of clients and contractors planned and executed a rapid design process which eventually led to a successful product launch in December 2011.

Delivered from a UX perspective, we will provide an overview of product strategy, feature selection, design workflow details and the approval process.

Thursday, 17 May @ 14:30-14:50
20 minutes
Room 2

Our Sponsors and Supporters

Platinum Sponsors:
Microsoft 23 Video
Gold Sponsors:
ZON UXPin Anacom
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor

Silver Sponsors:
Moo - We Love to Print Rosenfeld Media O'Reilly Pearson Publishing Morgan Kaufmann - Elsevier Wiley
Balsamiq Studios Loop11 - Online, Unmoderated User Testing Goplan Survs - Asking for you invoic€xpress
Silver Partners:
Waterdog Mobile
Media Sponsors:
Johnny Holland
UX Magazine

TAP Portugal AHP - Applications and Hosting Provider Tryp Oriente Raio Filmes Axure - See it happen Optimal Workshop - Make it Easy Samsung Talkdesk Tekever