Márcio Leibovitch

This is an archived version of the 2012 edition of UXLx. The current event website is at www.ux-lx.com

16 to 18 May 2012
Lisbon, Portugal

Marcio Leibovitch

Marcio Leibovitch is a User Experience Designer with 19 years of professional experience in planning, designing and developing interactive products that are both user-friendly and business-driven. Since he joined Yu Centrik in 2005, he has taken part in a number of design and evaluation projects for major players in the Canadian industry including telecommunications, entertainment, health, financial and governmental organizations.

Marcio is an electronic engineer with a degree from PUC University in Rio de Janeiro, Brazil and had previously worked for companies like Michelin and Globo.com, the Internet branch of Globo Network, the largest media conglomerate in Latin America.

Being the last, being the best: a mobile odyssey

This is a story about how a group of quick decision-makers handled being late-to-market by creating a fast-paced project which retained the user focus necessary to create a great mobile experience.

The National Bank of Canada was the last bank in the country to offer a mobile website and iPhone application to its customers. In only six months, a team of clients and contractors planned and executed a rapid design process which eventually led to a successful product launch in December 2011.

Delivered from a UX perspective, we will provide an overview of product strategy, feature selection, design workflow details and the approval process.

Thursday, 17 May @ 14:30-14:50
20 minutes
Room 2

Talk

Being the last, being the best: a mobile odyssey

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