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16 to 18 May 2012
Lisbon, Portugal
Joshua Porter
Joshua Porter is the Director of UX at HubSpot, based in Boston, MA. There he leads an amazing team of designers, researchers, and content folks who help build all-in-one software for professional marketers. Josh has been designing interfaces for over a decade. His book Designing for the Social Web was the first book to take social interaction design seriously. Through his blog, Josh is widely recognized as one of the industry's thought leaders, explaining difficult design concepts in easy ways.

He also co-founded the popular blog Josh's upcoming book "Make them Care!" helps designers and UX professionals make people care about their product or service. It's going to rock.

Joshua Porter


Designing for the Usage Lifecycle


People who use our web applications go through a series of stages: first they find out about us, then they get interested and maybe try us out, then they progress to become a customer (hopefully for the long term). Moving from stage to stage is what causes most of the friction for the people who use our software…and thus getting people from one stage to the next becomes a primary hurdle in creating a great user experience.

In this workshop Joshua Porter will illustrate how to improve the overall effectiveness of the usage lifecycle of your web application. You will learn the primary hurdles of the usage lifecycle and the major design challenges of each stage, including:

Attendees of this workshop will come away with a clear picture of how to design for their own usage lifecycle, dozens of examples of companies who do it well (and not so well), and will have dozens of tactics to implement immediately.

Thursday, 17 May @ 9:00-12:30
180 minutes + 30 minute break @ 10:30-11:00
Auditorium III



Microcopy: How to write small, deadly copy for all occasions

The difference between a happy user and a confused one is small…many times our success using software hinges on the smallest of interactions. In this talk Joshua Porter will discuss microcopy, or the tiny bits of copy that helps users in times of need. Examples include reminding people to use the right email address, informing them that their credit card is not needed, or that they don't have to create an account to continue. In many ways an interface is made up of many of these bits of copy…here's how to write it well and make users confident they're on the right track.
Friday, 18 May @ 11:00-11:35
35 minutes
Auditorium I

Our Sponsors and Supporters

Platinum Sponsors:
Microsoft 23 Video
Gold Sponsors:
ZON UXPin Anacom
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor

Silver Sponsors:
Moo - We Love to Print Rosenfeld Media O'Reilly Pearson Publishing Morgan Kaufmann - Elsevier Wiley
Balsamiq Studios Loop11 - Online, Unmoderated User Testing Goplan Survs - Asking for you invoic€xpress
Silver Partners:
Waterdog Mobile
Media Sponsors:
Johnny Holland
UX Magazine

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