Gene Smith

Gene Smith is the President and owner of nForm, a user experience design consultancy in Edmonton and Toronto, Canada. Gene guides nForm's research and design practices, and helps organizations of all sizes create great websites, apps and intranets.

His book Tagging was published in 2008 by New Riders.

User Research Hacks

At nForm we sometimes work with clients who have tiny research budgets but want major insights from any research activities. So we're often forced to be creative about how we design and run research projects.

In this talk we'll discuss how we use simple tools and some creative experimental design to squeeze the most value from a small research budget.

In particular, we'll focus on:

How to A/B test anything, from mock-ups to content to live websites
How to draw out participants' emotional responses to get better interview results
Chaining SurveyMonkey, OptimalWorkshop, Excel and other tools together to discover unique insights

Participants will leave with a handful of research methods they can use on upcoming projects. And most importantly, we'll show real examples from real projects we've completed in the last year (no theoretical hand-waving here).

Wednesday, 16 May @ 14:00-14:20
20 minutes
Auditorium II

Talk

User Research Hacks

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