Elizabeth McGuane is a content strategist and writer. She has a background in print journalism, and has worked in user experience and content strategy since 2007, first with iQ Content in Dublin and currently with LBi London, where she is a lead content strategist. Her writing on content and UX has been featured in A List Apart, Johnny Holland and Contents Magazine, and she has spoken widely about content strategy in Europe and the US.   

Elizabeth lives in London, and blogs at Mapped about content strategy, language, creativity and design. She is currently working on a cross-platform storytelling project funded by Creative Scotland.