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16 to 18 May 2012
Lisbon, Portugal
Elizabeth McGuane
Elizabeth McGuane is a content strategist and writer. She has a background in print journalism, and has worked in user experience and content strategy since 2007, first with iQ Content in Dublin and currently with LBi London, where she is a lead content strategist. Her writing on content and UX has been featured in A List Apart, Johnny Holland and Contents Magazine, and she has spoken widely about content strategy in Europe and the US.   

Elizabeth lives in London, and blogs at Mapped about content strategy, language, creativity and design. She is currently working on a cross-platform storytelling project funded by Creative Scotland.

Elizabeth McGuane


Creativity and Constraints

Creativity flourishes under constraints (iambic pentameter anyone?). Nothing has more constraints than UX work: business requirements, needy users, creaky CMSes . . .

I'll talk about how to measure creativity - both its outputs and its value, using examples from my own work as well as work from other industries. I'll also discuss the creative process, and how to be creative even when your hands are tied.

Wednesday, 16 May @ 14:00-14:20
20 minutes
Room 1

Our Sponsors and Supporters

Platinum Sponsors:
Microsoft 23 Video
Gold Sponsors:
ZON UXPin Anacom
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor

Silver Sponsors:
Moo - We Love to Print Rosenfeld Media O'Reilly Pearson Publishing Morgan Kaufmann - Elsevier Wiley
Balsamiq Studios Loop11 - Online, Unmoderated User Testing Goplan Survs - Asking for you invoic€xpress
Silver Partners:
Waterdog Mobile
Media Sponsors:
Johnny Holland
UX Magazine

TAP Portugal AHP - Applications and Hosting Provider Tryp Oriente Raio Filmes Axure - See it happen Optimal Workshop - Make it Easy Samsung Talkdesk Tekever