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16 to 18 May 2012
Lisbon, Portugal
Cennydd Bowles
Cennydd Bowles is a digital product designer and writer based in Brighton, UK.

Cennydd has nearly a decade of experience advising clients including WWF, Samsung, ITV, The Open University and Gumtree on the benefits of customer-focused design. He speaks at design and user experience conferences across the globe. He writes for his popular blog and influential design publications, and is author of the book Undercover User Experience Design. His second book, Designing the Wider Web, will be published this winter.

Cennydd Bowles


Undercover User Experience


You already know that user experience matters. You've bought the books, read the blogs, and can tell anyone the story of how great design makes customers happy. But in the real world, most UX designers still have to work hard to make an impact in organisations that don't yet recognise design as a competitive advantage.

This workshop will cover ways to introduce "Undercover UX" into your company. You'll find out why a big pitch to the CEO is a waste of time, and instead learn the value of the stealthy approach. You'll learn how culture makes a critical difference to the adoption of design, and the red flags to look out for in your role. You'll practice rapid iterative prototyping techniques and learn how to master critique sessions so that you retain control of the design process. Finally, you'll learn war stories and tricks to get developers, marketers, product owners and senior managers to support design efforts without the need for formal proposals.

Wednesday, 16 May @ 15:00-18:30
180 minutes + 30 minute break @ 16:30-17:00
Room 1

Our Sponsors and Supporters

Platinum Sponsors:
Microsoft 23 Video
Gold Sponsors:
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Gold Partners:
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Silver Sponsors:
Moo - We Love to Print Rosenfeld Media O'Reilly Pearson Publishing Morgan Kaufmann - Elsevier Wiley
Balsamiq Studios Loop11 - Online, Unmoderated User Testing Goplan Survs - Asking for you invoic€xpress
Silver Partners:
Waterdog Mobile
Media Sponsors:
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UX Magazine

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