Undercover User Experience

Design

You already know that user experience matters. You've bought the books, read the blogs, and can tell anyone the story of how great design makes customers happy. But in the real world, most UX designers still have to work hard to make an impact in organisations that don't yet recognise design as a competitive advantage.

This workshop will cover ways to introduce "Undercover UX" into your company. You'll find out why a big pitch to the CEO is a waste of time, and instead learn the value of the stealthy approach. You'll learn how culture makes a critical difference to the adoption of design, and the red flags to look out for in your role. You'll practice rapid iterative prototyping techniques and learn how to master critique sessions so that you retain control of the design process. Finally, you'll learn war stories and tricks to get developers, marketers, product owners and senior managers to support design efforts without the need for formal proposals.