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16 to 18 May 2012
Lisbon, Portugal
Kim Goodwin
Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. Kim spent most of the last decade as Vice-President, Design and General Manager at Cooper, leading an integrated practice of interaction, visual, and industrial designers, as well as the development of the acclaimed Cooper U design curriculum. Previously, she was an in-house creative director.

Kim is currently consulting with a variety of clients on integrating design into their organizations.

Kim Goodwin


Designing with Scenarios


Does your team struggle with developing or prioritizing requirements? Do you have difficulty getting stakeholders to think beyond their organizational silos to consider the end-to-end user experience? Do you sometimes wonder how to connect the dots between your user research and the design in a persuasive way?

If so, scenarios may be just the tool for you. Like use cases and agile user stories, scenarios describe sequential interaction. Unlike those other tools, though, scenarios rely on the generative and persuasive power of storytelling, which is perhaps the most natural creation and communication medium there is.

Based on a deep understanding of what makes your "characters" tick, this workshop will show you how to develop compelling stories, then use those stories to visualize a new experience, from cross-channel interaction down to screen design. Specific topics include how to:

Throughout the session, we'll use plenty of examples and hands-on exercises.

Thursday, 17 May @ 9:00-12:30
180 minutes + 30 minute break @ 10:30-11:00
Auditorium II



Journey mapping as insight tool: a healthcare case study

If you want a team to see the world through users' eyes, there's nothing quite as powerful as involving them in ethnographic field studies. However, teams can still struggle with translating their field experience into product features and design decisions. Journey maps help teams structure and share field data, identify opportunities, and determine what kinds of tools and information to offer and when.

The talk is illustrated with field data and a map of the patient journey through serious illness, based on recent work with

Friday, 18 May @ 12:10-12:45
35 minutes
Auditorium I

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