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16 to 18 May 2012
Lisbon, Portugal
Jesse James Garrett
Jesse James Garrett is co-founder and president of Adaptive Path, a user experience design consultancy. His contributions to the field of user experience include creating the seminal "Elements of User Experience" model; developing the Visual Vocabulary, a notation system for documenting user experience design; and defining Ajax, an approach to creating Web applications.

Jesse has received Wired Magazine's Rave Award for Technology and has been named one of the "50 Most Important People on the Web" by PC World. His client work includes engagements for Twitter, NPR, Skype, Harvard Business Review, and Crayola. He is a frequent keynote speaker addressing audiences around the world on product design, user experience, and innovation.

Jesse James Garrett


Design for Engagement

Whether you design websites or shopping malls, hospitals or mobile phones, you're designing for people, and people want to be engaged by the products and services in their lives. But human engagement comes in many different forms, and traditional design practices don't say much about creating engagement. As design evolves toward delivering integrated experiences across media, designers need ways to understand modes of engagement and mechanisms for creating it. In this presentation, Jesse James Garrett looks at ways the designers of all kinds of products and services can maximize the human engagement of their work.
Friday, 18 May @ 14:15-14:50
30 minutes
Auditorium I

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