Greig Robinson is an Experience Architect at LBi London, where he has been working for the last year and a half. Greig studied Product design at the Glasgow School of Art and Rhode Island School of Design. He’s passionate about the relationship between digital and society and how this will affect the expansion of our service based economy. Greig spent last year working on the redesign of Lloyds TSB; one of the UK’s largest retail banks.
In our case study we will show our approach and process, problems that were avoided or overcome and an overview of the end solution.
Our case study will give insights into: · The process that allowed us to gain sign off from 80+ stakeholders without delaying the project in a business with strict sign off procedures and a strong aversion to risk · Working in a blended team where design and user experience are inseparable – there were no wireframes produced on this project. · Ensuring the site experience reflects Lloyds TSB's brand values while addressing the imbalance between customer need and internal business structures. · Integration of content strategy – allowing for reusable content that is easily updated and meets user's requirements from the start · User testing with high fidelity, interactive prototypes
Attendees will gain insight into a large, successful commercial project that focused on the customer while being brave enough to break existing financial sector conventions.