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16 to 18 May 2012
Lisbon, Portugal
Jeff Gothelf
Jeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the upcoming O'Reilly book (2012), Lean UX: Getting Out of the Deliverables Business. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, and AOL while maintaining a strong advisory and mentorship presence in the startup communities of New York City and Silicon Valley.

He has recently launched Proof, a product design and innovation studio that combines lean processes with strategy, design and technology.

Jeff Gothelf


Lean UX: Getting Out of the Deliverables Business

Designers have long relied on heavy documentation to communicate their vision for products and experiences. As technology has evolved to offer more complex and intricate interactions, the deliverables we've been creating have followed suit. Ultimately though, these deliverables have come to serve as bottlenecks to the creation process and as the beginning of the negotiation process with our team mates -- a starting point for conversation on what could get built and launched.

Lean UX aims to open up the user experience design process with a collaborative approach that involves the entire team. It's a hypothesis-based design approach that tests design ideas early and often and, along the way, builds a shared understanding with our team mates that eliminates the dependencies on heavy documentation and challenging communications. Lean UX is a solution for the challenge of Agile and UX integration while it also works effectively in traditional waterfall and other hybrid environments.

Friday, 18 May @ 16:30-17:05
30 minutes
Auditorium I

Our Sponsors and Supporters

Platinum Sponsors:
Microsoft 23 Video
Gold Sponsors:
ZON UXPin Anacom
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor

Silver Sponsors:
Moo - We Love to Print Rosenfeld Media O'Reilly Pearson Publishing Morgan Kaufmann - Elsevier Wiley
Balsamiq Studios Loop11 - Online, Unmoderated User Testing Goplan Survs - Asking for you invoic€xpress
Silver Partners:
Waterdog Mobile
Media Sponsors:
Johnny Holland
UX Magazine

TAP Portugal AHP - Applications and Hosting Provider Tryp Oriente Raio Filmes Axure - See it happen Optimal Workshop - Make it Easy Samsung Talkdesk Tekever